The Food We Love To Hate
From digital learning to digital engagement: working with the Alimentarium's Team to engage their online audiences and create innovative digital projects while the museum is closed due to the Covid-19 crisis.
Alimentarium has a lot of digital content accessible by any audiences. However, they were looking to make the audiences engage with the content so as to become a space for participation and collaboration. From a simple learning platform, they wanted to build a community.
For over 30 years already, Alimentarium, the world's first-ever food-themed museum has been sharing a global and independent view on the many aspects of the human diet. Its mission is to enable everyone to understand the role of food in order to make conscious choices. Since 2013, Alimentarium has been developing its digital outreach with a range of different content such as an online collection, articles, video explainers, educational programs and games.​

In September 2019, Maxime Laprade started working with the Alimentarium on a digital project focusing on user generated content. The Food we love to hate was a mini-site welcoming contributions from the public following the question: « Which food do you hate? ». The users could then interact with the content. The contributions, once collected, were used by the curators to develop the museum's exhibition on disgust and were shown in the gallery in an AV installation.

This projects opened the door to other projects with the institution: digital strategy, community management, digital content creation, and another UGC campaign called My Vegan Life.

When: 2019-2021
Project Management
Community Management
Content Creation
Concept Development
« From the start, Maxime showed dedication to the mission and commitment to the journey ahead. Maxime worked with us through a difficult time during which we had to manage the closure of the museum due to the Covid-19 crisis. He took great part in managing the situation, with reactivity and positivism. Thanks to him, our strategy now suits our need and our digital content is more spontaneous. More people within our team take now part in creating it. Maxime has always been a great support and full of ideas. It has been a pleasure to work with him »
Ursula Zeller, Director, Alimentarium.
Reach Us & Let’s Create!
+33 (0) 6 85 52 76 53
Made on